Project category: Brand system

Bringing a corporate identity to life Storio Group was formed through the merger of Albelli and Photobox, bringing together six brands and more than a thousand employees across several offices and production sites in Europe. Its corporate identity was developed as part of a comprehensive strategic framework, with the goal of unifying the group’s institutional image…

Standardizing the structure while preserving brand recognition Storio Group is a major European player in personalized photo printing, bringing together six consumer brands that were historically built around distinct brand identities. Some already shared a common structural foundation. Others had developed strong brand identities, firmly established in their markets and recognized by their customers. These identities constitute…